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Archive for December, 2009

New Product Tuesday with Perfect Fit Button

Tuesday, December 29th, 2009

Has another high-caloric holiday season added inches to your waist? Jeans feeling a little snug? The Perfect Fit Button might just be the answer. The Perfect Fit Button instantly adds inches to the waistline of your pants, giving you a little breathing room. Of course, you’re going to lose that excess flab in the new year. Perfect Fit Button will be there for you again, taking up the slack when those same pants are now too loose on your slimmer, trimmer torso. Really, it could happen.

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New Product Tuesday with the Puppy Popper

Tuesday, December 22nd, 2009

Welcome to Marketing 101. I’m your instructor, Savvy Shopper. Here’s today’s assignment:

  1. Take a useful but unexciting product.
  2. Add superficial decoration to make it appeal to a targeted demographic.
  3. Profit (you hope).

Someone’s already transformed a hot-air popcorn popper into a Puppy Popper, so you’ll need to pick something else. Assignment due tomorrow.

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New Product Tuesday with Mini Sew-Wonder

Tuesday, December 15th, 2009

The Mini Sew-Wonder is a cordless handheld sewing machine. Now you can repair and alter your clothes while you’re wearing them. My favorite trick is to sew together my friends’ pants legs after they’ve passed out. Don’t forget to set up the video camera with a motion detector after you do this. It’s sure to be a hit on Tosh.0 and AOTS.

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The Slow, Lingering Death of Billy Mays, Pitchman

Monday, December 14th, 2009

On June 29, 2009, Billy Mays died suddenly from cardiac arrest. Six months after his passing, Billy’s pitchman career is finally nearing its inevitable end. If you surf late night TV or dedicated infomercial channels, you might see him alongside his Pitchmen partner Anthony “Sully” Sullivan as they cut up everything in sight with the Dual Saw. But his short-form spots are running less and less. Some products that Billy used to pitch, like the Jupiter Jack, are now pitched by Sully in re-shot and re-edited spots.

The last infomercial shot by Billy Mays was for Mighty Tape, a flexible non-adhesive tape that seals leaks. He completed shooting this spot the day before he died. The product has now been renamed Mighty Fixit, with Sully again replacing Billy as pitchman. This new lower-budget spot omits the dramatic underwater scene where Billy repairs a scuba diver’s hose with Mighty Tape. I’ve always wondered if underwater filming somehow contributed to Billy’s death. Is it possible an air bubble got into his bloodstream and stopped his heart? I’m not a doctor, but just sayin’. It’s my theory and I’m sticking to it.

Nothing wrong with Sully taking over from his old friend and partner. That’s business, and Mr. Sullivan is very good at what he does both in front of and behind the camera. Just noting with sadness the end of an era. Direct response TV will never be the same without the booming voice, blue shirt, khaki slacks and jet-black beard of Billy Mays, Jr. While some advertisements remain in the public consciousness for decades, most are forgotten and don’t outlive their usefulness as tools to generate sales. Future generations aren’t likely to know or appreciate the greatest pitchman who ever pitched a product.

Original Mighty Tape Spot

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New Mighty Fixit Spot

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New Product Tuesday with Fun Slides Carpet Skates

Tuesday, December 8th, 2009

Better hide anything breakable. Fun Slides Carpet Skates in the house! If you’ve got frustrated snowbound kids with energy to burn, tell ‘em to strap on the Fun Slides and take a few laps around your indoor nylon pile speedway.

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New Product Tuesday with Zpr Bag

Tuesday, December 1st, 2009

Teens and tweens in your life will love the Zpr Bag, the cool new high-fashion purse girls can design one zip at a time. The zippered strips can be assembled in multiple configurations, and strips can be traded with friends for even more variety. Give her the Zpr Bag, and say “U B the Designer!”.

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